How To Win And Retain Loyal Customers In China
While reading a recent interview I was struck by a comment of a major luxury brand CMO, who claimed that “the Chinese consumer isn’t very loyal.” In my view, that is a misstatement or a...
View ArticleChinese Tourists are heading to Africa to avoid the Summer Heat (Not a joke!)
Many regions in China have turned into ovens as the summer months ensue, with many cities issuing high-temperature warnings. According to a recent report jointly released by the China Tourism Academy...
View ArticleAlibaba tops eCommerce market share while facing fresh competition in China
Alibaba will continue to take the top spot of retail e-commerce sales with 58.2% share of the market in China, but facing increasing competition, according to the latest report by eMarketer. eMarketer...
View ArticleChinese Firms to invest $350bn in new Belt and Road Projects in next five Years
Chinese firms and their partners will invest an estimated US$350 billion in the next five years in new projects in countries along the New Silk Road trade routes from Asia to Europe and Africa,...
View ArticleAfrica more and more a favorite Destination for Chinese Tourists
Chinese travelers are the world’s top tourism spenders, shelling out almost $260 billion in 2017 alone. A growing part of that spend is now happening in Africa, encouraged by relaxed visa rules,...
View ArticleXi vows wider ‘Open Door’ Policy amid foreign Demands for more Market Access
Chinese President Xi Jinping has again promised greater market access to foreign investors to shore up confidence in his country amid louder complaints from Washington to Brussels about Beijing’s...
View ArticleChina’s Highest Earners Don’t Use WeChat for Luxury
According to a new report released by Chinese media outlet Fortune, marketing on WeChat for luxury brands could be a bust for the country’s highest earners. A survey was sent to 32,900 consumers...
View ArticleThe World’s 5 fastest growing Cities for Tourism are all in China
The world’s top 10 fastest growing tourism cities are all in Asia, according to new data from the World Travel and Tourism Council. The city of Chongqing in southwest China tops the list on the latest...
View ArticleAre Chinese Tourists representative of mainland Chinese People?
The unruly Chinese tourists seen in viral videos are only a small portion of the country’s 1.3 billion people. Most Malaysian Chinese for example would feel insulted if they are mistaken for Chinese...
View ArticleInside the Travel Habits of China’s High-Spending Millennials
Travel marketers everywhere are salivating over two major segments — Chinese and millennial tourists. Combine the two, and you’ve got the enormous Chinese millennial traveler market. Given its scope...
View Article
